I'm Will. I've spent most of my career building companies.
In 2014 I started Sideways 6↗, an employee ideas platform. We sold it in 2023. I left in 2025.
Now I'm building in health and fitness — a space I've been obsessed with for over a decade.
I believe in
What I'm working on
Building companies in health & fitness
Exploring and validating ideas in the health and performance space. Looking for problems worth solving and products worth building.
HealthStacks↗
A podcast about AI workflows for training, nutrition, and recovery. Practical demos, not theory — we show the exact prompts and systems people use. Launching Q1 2026 with my friend James.
Angel investing
Small checks into health, fitness, and performance companies. Interested in tools that help people get stronger — physically, mentally, professionally.
Writing↗
Thinking out loud about building, health, and intentional living. Trying to create more than I consume.
Sometimes I work with companies on go-to-market, sales mechanics, or just as a second brain for decisions. Usually early-stage, usually a few weeks or an ongoing conversation.
If that sounds useful, email me → with what you're building.