Work with me
Grow faster, sell better, get ahead on AI, and exit on your terms.
I founded a software company in 2014 and grew it for 10 years to an exit in 2023 to a PE-backed acquirer.
I’ve spent 12 years doing things a lot of founders find challenging: selling to and working with huge companies (British Airways, M&S, Primark, Nestle, Walmart), raising money, hiring amazing people and keeping a 5/5 Glassdoor rating, and making an exit happen from a standing start without inbound interest or an obvious buyer, then managing an 18-month process with multiple parties to conclusion.
I am chairman at Brad & Dills, and advise ambitious founders and companies.
01
Solving specific problems
Working with founders and ambitious companies:
Sales
Sell more, make revenue more predictable, grow ACV.
- Improving sales performance: win rates, deal sizes, top of funnel
- MEDDPICC, Value Selling, Command of the Message
- Building and scaling sales teams
- Transitioning from founder-led sales
- Sales operations
Go-to-market and positioning
Who you sell to, what you say to them, and why they should believe you. Most companies’ products are better than their messaging. Fixing your messaging and story can impact growth instantly.
- Positioning against customer pain
- Improving messaging
- Sales collateral and sales support
Making exits happen
Making a successful company exit happen from a standing start.
- Mapping your buyer universe
- Creating interest from qualified buyers
- Creating competitive tension
- Managing a successful process through LOI, negotiation and due diligence
- Working with bankers and getting deals over the line
- Managing stakeholders including your employees, investors and partners through the process
AI
Using and embedding AI effectively in your day-to-day, your team’s ways of working and your company’s culture.
- Setting up and using proactive agents day to day
- Understanding what’s possible at the frontier
- Avoiding AI slop, security issues and telltale AI content signs
02
Board work, ongoing advisory and coaching
I work with ambitious scaling companies on an ongoing basis through board seats, recurring advisory, or regular calls with founders who want a thought partner who has been there, seen it and done it.
I’m chairman of Brad & Dills, a fast-growing five site bagel and coffee business. Recurring advisory and coaching can cover anything you need to grow your company and yourself, and allows you to tap into my network too.
Get in touch to book a call.